# Roon Body — Wholesale Pipeline

Complete status of every wholesale account Roon Body is pursuing: retailers, department stores, e-commerce, hotels and spas, subscription boxes, distributors and sales-rep groups.

- **Scan generated:** 30 October 2026, 18:23 UTC
- **Source of truth:** the josh@roonbody.com inbox plus Shopify order and carrier-delivery records. Nothing here is hand-entered; if it is not in email or in an order record, it is not on this board.
- **Live board (renders in a browser):** https://links.roonbody.com/wholesale

## Totals

| Measure | Count |
| --- | --- |
| Accounts tracked | 43 |
| Active | 30 |
| In negotiation or beyond | 20 |
| Closed won | 8 |
| Owed a reply from Roon | 22 |
| Dormant | 13 |

## Needs action now

22 accounts, longest wait first. This is the working list.

| Account | Stage | Silent | Next action |
| --- | --- | --- | --- |
| Luxa Beauty & Cosmetics | Closed won | 94d | Ship the overdue PDQ support displays, then open the reorder conversation off the back of the review. |
| Equinox Irvine | Sample review | 74d | Wait a week. The redirect request is the valuable part; a name is a better outcome here than an opinion. |
| The Broadmoor | Sending samples | 74d | Give her a week. If she comes back positive, the still-unanswered question is who actually owns buying for the boutique — she has handed Roon off once already and the deal cannot close through her. |
| Corner Drug Co | Making contact | 74d | Reply in Faire or raise the buyer-sample order, then capture the storefront city and trading details when the buyer answers. |
| Shoppers Drug Mart | Negotiation | 73d | Give the samples a moment to land internally, then hold for the buyer's review with her senior director and VP. In parallel, prepare for rates and terms and solve the Canadian banking setup so Roon is not the blocker if they want to move. |
| IPSY | Negotiation | 64d | Reconnect after Labor Day with a concrete placement path and be ready to answer follow-up questions on fit, quantities and timing. |
| Vérité Retail | Sending samples | 52d | Wait for the next lead report from the spa, padel and club-pro-shop conversations, then move any real buyer interest into direct account work. |
| Summer House | Maintenance | 49d | Ship the overdue PDQ display, then follow up with the buyer after the delivered reorder has had a few days on shelf. |
| Good Day Group | Sending samples | 45d | Raise and ship the promised product-and-display sample, then use the Sep 24 call to clarify the practical placement path and timing. |
| Bloomingdale's | Sample review | 34d | Wait for the team's reaction to the delivered samples, then send refreshed-component samples when inventory is available if the account remains active. |
| Delorine J. — new beauty store (name TBC) | Making contact | 33d | Read and answer the buyer's Sep 27 reply, then lock in the meeting and capture the final store name if she is ready to proceed. |
| Pendry Newport Beach | Negotiation | 31d | Wait for the spa team's scheduling response, then confirm the in-person display visit and prepare the corporate-review path. |
| Garden City | Sample review | 31d | Give the buyer a few days with the delivered samples, then follow up for initial feedback and next wholesale steps. |
| Niche Trading | Making contact | 20d | Reply to qualify territory, channel mix, current beauty doors, registration requirements and whether they are seeking distribution or a services relationship. |
| INDIGO | Shipment | 16d | Monitor the parcel through delivery, then confirm receipt through Faire. |
| Inlet Concierge Medicine | Shipment | 16d | Monitor the parcel through delivery, then capture the buyer and storefront details when available. |
| Mollie Paperie | Shipment | 14d | Monitor the parcel through delivery, then confirm receipt through Faire. |
| Nessa's Naturals Boutique | Shipment | 10d | Monitor the parcel through delivery, then confirm receipt through Faire. |
| Well.ca | Final placement | 4d | Reply with a realistic full-size bilingual packaging timeline and align the initial purchase-order plan with the buyer's required assortment. |
| JD.com | Final placement | 1d | Send the signed company documents, then complete onboarding, contract approval and the category-manager meeting ahead of the January opening order. |
| GLA Sales (Gentile-Lichter) | Negotiation | 1d | Reply with the realistic target timing and decide whether to begin the contract and QVC pitch work now or hold firmly for the March revisit. |
| Free People | Final placement | 0d | Raise and ship the requested buyer samples, then resolve the remaining launch requirements with the buyer before the first purchase order. |

## Every account, by stage

### Making contact — 3 accounts

_Intro sent or received; no commitment yet._

#### Corner Drug Co

- **Stage:** Making contact
- **Type:** retail
- **Region:** Region not yet confirmed
- **Source:** Faire marketplace
- **Contacts:** Ward L. (Buyer manager)
- **First contact:** 5 Aug 2026
- **Last message:** 17 Aug 2026 (outbound)
- **Silent for:** 74 days — Roon owes them a reply
- **Messages exchanged:** 2
- **Flags:** REPLY OWED; STALLED (14+ days silent)
- **Note:** Flagged regardless of the day thresholds — a specific obligation is outstanding (see status).

**Status.** Faire buyer asked for samples on Aug 5. No reply is visible in email, and no sample order is present in Shopify, so the request still appears unresolved from the board's evidence.

**Next action.** Reply in Faire or raise the buyer-sample order, then capture the storefront city and trading details when the buyer answers.

#### Delorine J. — new beauty store (name TBC)

- **Stage:** Making contact
- **Type:** retail
- **Region:** US West · Southern California
- **Source:** Cosmoprof 2026
- **Contacts:** Delorine J.
- **First contact:** 18 Jul 2026
- **Last message:** 27 Sep 2026 (inbound)
- **Silent for:** 33 days — Roon owes them a reply
- **Messages exchanged:** 9
- **Flags:** REPLY OWED; STALLED (14+ days silent)
- **Note:** Flagged regardless of the day thresholds — a specific obligation is outstanding (see status).

**Status.** The store was open as of late August, Roon sent a fresh check-in on Sep 26, and the buyer replied on Sep 27. The scan does not show the body of the reply, so the trading name and meeting status remain unconfirmed.

**Next action.** Read and answer the buyer's Sep 27 reply, then lock in the meeting and capture the final store name if she is ready to proceed.

#### Niche Trading

- **Stage:** Making contact
- **Type:** distributor
- **Region:** International · Qatar / Gulf markets
- **Source:** Inbound distributor outreach
- **Contacts:** Abdelhameed E.
- **First contact:** 10 Oct 2026
- **Last message:** 10 Oct 2026 (inbound)
- **Silent for:** 20 days — Roon owes them a reply
- **Messages exchanged:** 1
- **Flags:** REPLY OWED; STALLED (14+ days silent)
- **Note:** Flagged regardless of the day thresholds — a specific obligation is outstanding (see status).

**Status.** Inbound distributor outreach from a Qatar-based beauty and wellness trading group that says it operates across multiple regional markets. Included because the stated role is distribution and market placement, but no terms, account scope or buyer fit have been validated yet.

**Next action.** Reply to qualify territory, channel mix, current beauty doors, registration requirements and whether they are seeking distribution or a services relationship.

### Sending samples — 3 accounts

_Samples committed or in transit to the buyer._

#### The Broadmoor

- **Stage:** Sending samples
- **Type:** hotel / spa
- **Region:** US · Colorado Springs, CO
- **Source:** Pre-show
- **Contacts:** Rhonda K. (Director of Retail)
- **First contact:** 13 Apr 2026
- **Last message:** 17 Aug 2026 (outbound)
- **Silent for:** 74 days — Roon owes them a reply
- **Messages exchanged:** 9
- **Shipment:** USPS, despatched 5 May 2026 — delivered, delivered 8 May 2026. Buyer samples were collected from the local post office by the resort.
- **Flags:** REPLY OWED; STALLED (14+ days silent)

**Status.** Met as a hotel guest in April; the Director of Retail invited samples to the resort's boutique and two Discovery Sets were delivered May 8, collected in person from the post office. She replied May 15 to say she had handed them to her team and could not assess them herself, so she is a pass-through rather than the evaluator, and no team feedback ever came back. After an unanswered Aug 4 check-in, a different approach went out Aug 17: a photograph of the retail counter display, tied to the corner placement noticed in the boutique in April, and a direct question on whether there is still interest. Three months of asking for feedback replaced by something she can actually act on.

**Next action.** Give her a week. If she comes back positive, the still-unanswered question is who actually owns buying for the boutique — she has handed Roon off once already and the deal cannot close through her.

**Path.** Making contact (13 Apr 2026) → Sending samples (6 May 2026)

#### Vérité Retail

- **Stage:** Sending samples
- **Type:** unconfirmed role
- **Region:** US Southeast · South Florida
- **Source:** Cosmoprof 2026
- **Contacts:** Geoffrey L.
- **First contact:** 16 Aug 2026
- **Last message:** 8 Sep 2026 (inbound)
- **Silent for:** 52 days — Roon owes them a reply
- **Messages exchanged:** 9
- **Shipment:** Unknown, despatched 28 Aug 2026 — delivered, delivered 1 Sep 2026. Product and deck materials arrived for the South Florida field test; no matching Shopify shipment or tracking is visible here.
- **Flags:** REPLY OWED; STALLED (14+ days silent)

**Status.** Included conservatively as unconfirmed because the contact is actively trying to place product with spa, private-club and resort-adjacent buyers rather than only selling services. The South Florida field test produced a small number of real leads, the product and display are in hand, and the contact will bring the displays into the next conversations before anything is agreed.

**Next action.** Wait for the next lead report from the spa, padel and club-pro-shop conversations, then move any real buyer interest into direct account work.

**Path.** Making contact (16 Aug 2026) → Sending samples (28 Aug 2026)

#### Good Day Group

- **Stage:** Sending samples
- **Type:** distributor
- **Region:** US
- **Source:** Cosmoprof 2026
- **Contacts:** Ryan
- **First contact:** 15 Jul 2026
- **Last message:** 15 Sep 2026 (outbound)
- **Silent for:** 45 days — Roon owes them a reply
- **Messages exchanged:** 13
- **Shipment:** not yet shipped — unshipped. Product-and-display sample was promised after the Aug 26 call, but no Shopify shipment or tracking is on record.
- **Flags:** REPLY OWED; STALLED (14+ days silent)
- **Note:** Flagged regardless of the day thresholds — a specific obligation is outstanding (see status).

**Status.** The group remains interested and Roon proposed a Sep 24 reconnect after their travel week. The promised product-and-display sample still has no matching Shopify shipment, so that send remains outstanding on Roon's side.

**Next action.** Raise and ship the promised product-and-display sample, then use the Sep 24 call to clarify the practical placement path and timing.

**Path.** Making contact (15 Jul 2026) → Sending samples (26 Aug 2026)

### Sample review — 4 accounts

_Buyer has the product and is evaluating it._

#### Equinox Irvine

- **Stage:** Sample review
- **Type:** hotel / spa
- **Region:** US West · Irvine, CA
- **Source:** Local outreach
- **Contacts:** Isabella A.
- **First contact:** 18 Jul 2026
- **Last message:** 17 Aug 2026 (outbound)
- **Silent for:** 74 days — Roon owes them a reply
- **Messages exchanged:** 2
- **Flags:** REPLY OWED; STALLED (14+ days silent)

**Status.** Met in person at the club spa in mid-July; samples were handed over and passed to management. After the Aug 1 follow-up went unanswered, a second note went out Aug 17 asking whether the samples reached her GM, offering to drive up from Newport Beach for a fifteen-minute display visit, and — the more useful ask — inviting her to redirect if spa retail sits with someone else.

**Next action.** Wait a week. The redirect request is the valuable part; a name is a better outcome here than an opinion.

**Path.** Making contact (18 Jul 2026) → Sample review (1 Aug 2026)

#### Bloomingdale's

- **Stage:** Sample review
- **Type:** department store
- **Region:** US · New York, NY
- **Source:** Cosmoprof 2026
- **Contacts:** Layla H.
- **First contact:** 15 Jul 2026
- **Last message:** 26 Sep 2026 (outbound)
- **Silent for:** 34 days — Roon owes them a reply
- **Messages exchanged:** 4
- **Shipment:** USPS, despatched 17 Aug 2026 — delivered, delivered 19 Aug 2026. Pilot sample shipment was delivered to the buyer's office.
- **Flags:** REPLY OWED; STALLED (14+ days silent)

**Status.** The pilot units requested by the buyer were delivered Aug 19, and Roon has now followed up for the team's initial read while noting that refreshed samples can ship once more inventory is available. Nothing else is owed until buyer feedback comes back.

**Next action.** Wait for the team's reaction to the delivered samples, then send refreshed-component samples when inventory is available if the account remains active.

**Path.** Making contact (15 Jul 2026) → Sending samples (9 Aug 2026) → Sample review (19 Aug 2026)

#### Garden City

- **Stage:** Sample review
- **Type:** retail
- **Region:** US · Waco, TX
- **Source:** Wholesale account inquiry
- **Contacts:** Meredith
- **First contact:** 11 Sep 2026
- **Last message:** 29 Sep 2026 (outbound)
- **Silent for:** 31 days — Roon owes them a reply
- **Messages exchanged:** 4
- **Shipment:** FedEx / USPS, despatched 25 Sep 2026 — delivered, delivered 30 Sep 2026. Replacement sample delivered Sep 29; the original sample parcel also shows delivered Sep 30 after the earlier address issue.
- **Flags:** REPLY OWED; STALLED (14+ days silent)

**Status.** The corrected replacement sample was delivered Sep 29, and Shopify also shows the original sample parcel delivered Sep 30 after the earlier address issue. The buyer has product in hand for review.

**Next action.** Give the buyer a few days with the delivered samples, then follow up for initial feedback and next wholesale steps.

**Path.** Making contact (11 Sep 2026) → Sending samples (13 Sep 2026) → Sample review (17 Sep 2026)

#### Elevator Goods

- **Stage:** Sample review
- **Type:** unconfirmed role
- **Region:** International · Hong Kong
- **Source:** Founder outreach
- **Contacts:** Monish S., Rhoma P.
- **First contact:** 30 Aug 2026
- **Last message:** 29 Oct 2026 (outbound)
- **Silent for:** 1 day — waiting on them
- **Messages exchanged:** 19
- **Shipment:** DHL, despatched 15 Sep 2026 — delivered, delivered 18 Sep 2026. Replacement samples were confirmed received by email; no matching Shopify shipment facts are visible.

**Status.** Replacement samples are in hand, and Roon has reached out to schedule an in-person Hong Kong meeting. The relationship remains more investment or partnership than confirmed wholesale, so it stays included conservatively as unconfirmed.

**Next action.** Schedule the Hong Kong meeting, then clarify whether the opportunity is retail, distribution, partnership or investor work before advancing the wholesale card.

**Path.** Sending samples (30 Aug 2026) → Sample review (18 Sep 2026)

### Negotiation — 4 accounts

_Wholesale terms, margins or an opening order under discussion._

#### Shoppers Drug Mart

- **Stage:** Negotiation
- **Type:** retail
- **Region:** Canada
- **Source:** Cosmoprof 2026
- **Contacts:** Ashleigh A.
- **First contact:** 30 Jul 2026
- **Last message:** 18 Aug 2026 (inbound)
- **Silent for:** 73 days — Roon owes them a reply
- **Messages exchanged:** 11
- **Shipment:** UPS, despatched 14 Aug 2026 — delivered, delivered 21 Aug 2026. Buyer sample box delivered in Toronto; shipment note follows Josh's packed-contents correction because the packed contents differed from the Shopify order lines.
- **Flags:** REPLY OWED; STALLED (14+ days silent)

**Status.** The commercial conversation is live and the buyer-sample shipment was delivered on Aug 21, so the buyer now has the product in hand alongside the earlier regulatory follow-up. The buyer will review the opportunity with her senior director and VP before rates and terms, and a Canadian banking setup remains a practical prerequisite on Roon's side if the account progresses.

**Next action.** Give the samples a moment to land internally, then hold for the buyer's review with her senior director and VP. In parallel, prepare for rates and terms and solve the Canadian banking setup so Roon is not the blocker if they want to move.

**Path.** Making contact (30 Jul 2026) → Sending samples (13 Aug 2026) → Negotiation (18 Aug 2026)

#### IPSY

- **Stage:** Negotiation
- **Type:** subscription box
- **Region:** US
- **Source:** Cosmoprof 2026
- **Contacts:** Brian A., Nikki B.
- **First contact:** 15 Jul 2026
- **Last message:** 27 Aug 2026 (outbound)
- **Silent for:** 64 days — Roon owes them a reply
- **Messages exchanged:** 5
- **Flags:** REPLY OWED; STALLED (14+ days silent)

**Status.** The Aug 27 call moved this beyond scheduling and into a real commercial conversation around IPSY add-ons and shop placement. Channel fit and timing are now being assessed internally, with a further pass expected after Labor Day.

**Next action.** Reconnect after Labor Day with a concrete placement path and be ready to answer follow-up questions on fit, quantities and timing.

**Path.** Making contact (15 Jul 2026) → Negotiation (27 Aug 2026)

#### Pendry Newport Beach

- **Stage:** Negotiation
- **Type:** hotel / spa
- **Region:** US West · Newport Beach, CA
- **Source:** Cosmoprof 2026
- **Contacts:** Breanna S., Fernanda C., Millie W.
- **First contact:** 15 Jul 2026
- **Last message:** 29 Sep 2026 (outbound)
- **Silent for:** 31 days — Roon owes them a reply
- **Messages exchanged:** 12
- **Flags:** REPLY OWED; STALLED (14+ days silent)

**Status.** The spa team is open to seeing the finished display in person, with corporate approval still required after the on-site review. Roon replied Sep 29 to work around travel and find a Tuesday-to-Thursday or weekend visit window.

**Next action.** Wait for the spa team's scheduling response, then confirm the in-person display visit and prepare the corporate-review path.

**Path.** Making contact (15 Jul 2026) → Sending samples (16 Jul 2026) → Sample review (25 Jul 2026) → Negotiation (29 Jul 2026)

#### GLA Sales (Gentile-Lichter)

- **Stage:** Negotiation
- **Type:** unconfirmed role
- **Region:** US East Coast
- **Source:** Cosmoprof 2026
- **Contacts:** Kristen C., Allison H.
- **First contact:** 15 Jul 2026
- **Last message:** 29 Oct 2026 (inbound)
- **Silent for:** 1 day — Roon owes them a reply
- **Messages exchanged:** 12
- **Flags:** REPLY OWED
- **Note:** Flagged regardless of the day thresholds — a specific obligation is outstanding (see status).

**Status.** The rep group responded to Roon's pause and asked whether the target QVC timing can be brought forward, offering to begin contract and pitch preparation sooner. The account remains at negotiation with a live timing decision owed by Roon.

**Next action.** Reply with the realistic target timing and decide whether to begin the contract and QVC pitch work now or hold firmly for the March revisit.

**Path.** Making contact (15 Jul 2026) → Negotiation (9 Sep 2026)

### Final placement — 3 accounts

_Buyer has said yes; PO or onboarding expected._

#### Well.ca

- **Stage:** Final placement
- **Type:** e-commerce
- **Region:** Canada · Toronto
- **Source:** Cosmoprof 2026
- **Contacts:** Julia F.
- **First contact:** 15 Jul 2026
- **Last message:** 26 Oct 2026 (inbound)
- **Silent for:** 4 days — Roon owes them a reply
- **Messages exchanged:** 14
- **Shipment:** UPS, despatched 3 Aug 2026 — delivered, delivered 5 Aug 2026. Buyer samples were delivered to the Toronto office.
- **Flags:** REPLY OWED
- **Note:** Flagged regardless of the day thresholds — a specific obligation is outstanding (see status).

**Status.** The buyer's team wants the launch assortment to include full-size products and is asking Roon to confirm when bilingual packaging can ship. The account remains at placement while that availability and launch timing are resolved.

**Next action.** Reply with a realistic full-size bilingual packaging timeline and align the initial purchase-order plan with the buyer's required assortment.

**Path.** Making contact (15 Jul 2026) → Sending samples (24 Jul 2026) → Sample review (5 Aug 2026) → Negotiation (18 Aug 2026) → Final placement (20 Aug 2026)

#### JD.com

- **Stage:** Final placement
- **Type:** e-commerce
- **Region:** International · China
- **Source:** Cosmoprof 2026
- **Contacts:** Noelani B.
- **First contact:** 4 Aug 2026
- **Last message:** 29 Oct 2026 (inbound)
- **Silent for:** 1 day — Roon owes them a reply
- **Messages exchanged:** 38
- **Shipment:** not yet shipped — unshipped. The opening order is planned for January after onboarding and contract approval; no Shopify shipment or tracking is on record.
- **Flags:** REPLY OWED
- **Note:** Flagged regardless of the day thresholds — a specific obligation is outstanding (see status).

**Status.** The buyer moved the opening order to a January timeline so onboarding and internal contract approval can be completed first. Roon now owes the signed company documents needed to begin onboarding, while the category-manager meeting is being arranged.

**Next action.** Send the signed company documents, then complete onboarding, contract approval and the category-manager meeting ahead of the January opening order.

**Path.** Making contact (4 Aug 2026) → Negotiation (24 Aug 2026) → Final placement (24 Aug 2026)

#### Free People

- **Stage:** Final placement
- **Type:** retail
- **Region:** US · Philadelphia, PA
- **Source:** Cosmoprof 2026
- **Contacts:** Hillary M.
- **First contact:** 15 Jul 2026
- **Last message:** 30 Oct 2026 (outbound)
- **Silent for:** 0 days — Roon owes them a reply
- **Messages exchanged:** 15
- **Shipment:** not yet shipped — unshipped. The earlier buyer sample was delivered Aug 17; two newly requested launch samples have no Shopify shipment or tracking on record.
- **Flags:** REPLY OWED
- **Note:** Flagged regardless of the day thresholds — a specific obligation is outstanding (see status).

**Status.** Roon submitted the vendor registration and replied with the launch information and operational questions needed before the first purchase order. The newly requested buyer samples still have no Shopify shipment or tracking on record.

**Next action.** Raise and ship the requested buyer samples, then resolve the remaining launch requirements with the buyer before the first purchase order.

**Path.** Making contact (15 Jul 2026) → Sending samples (29 Jul 2026) → Sample review (17 Aug 2026) → Negotiation (16 Sep 2026) → Final placement (16 Oct 2026)

### Shipment — 5 accounts

_Order received or paid; being packed or in transit._

#### INDIGO

- **Stage:** Shipment
- **Type:** retail
- **Region:** Region not yet confirmed
- **Source:** Faire marketplace
- **Contacts:** Grace
- **First contact:** 30 Sep 2026
- **Last message:** 14 Oct 2026 (inbound)
- **Silent for:** 16 days — Roon owes them a reply
- **Messages exchanged:** 2
- **Shipment:** FedEx, despatched 29 Oct 2026 — in transit after missort. Paid Faire opening order remains in transit after a carrier missort; no delivery estimate is present in the Shopify facts.
- **Flags:** REPLY OWED; STALLED (14+ days silent)

**Status.** The paid opening order is in transit after a carrier missort. The parcel is still moving, so no specific follow-up obligation is indicated.

**Next action.** Monitor the parcel through delivery, then confirm receipt through Faire.

#### Inlet Concierge Medicine

- **Stage:** Shipment
- **Type:** retail
- **Region:** Region not yet confirmed
- **Source:** Faire marketplace
- **Contacts:** none recorded
- **First contact:** 14 Oct 2026
- **Last message:** 14 Oct 2026 (inbound)
- **Silent for:** 16 days — Roon owes them a reply
- **Messages exchanged:** 1
- **Shipment:** FedEx, despatched 29 Oct 2026 — in transit after missort. Paid Faire opening order remains in transit after a carrier missort; no delivery estimate is present in the Shopify facts.
- **Flags:** REPLY OWED; STALLED (14+ days silent)

**Status.** The paid opening order is in transit after a carrier missort. The parcel is still moving, so no specific follow-up obligation is indicated.

**Next action.** Monitor the parcel through delivery, then capture the buyer and storefront details when available.

#### Mollie Paperie

- **Stage:** Shipment
- **Type:** retail
- **Region:** Region not yet confirmed
- **Source:** Faire marketplace
- **Contacts:** Mollie
- **First contact:** 13 Oct 2026
- **Last message:** 16 Oct 2026 (inbound)
- **Silent for:** 14 days — Roon owes them a reply
- **Messages exchanged:** 3
- **Shipment:** FedEx, despatched 29 Oct 2026 — in transit after missort. Paid Faire opening order remains in transit after a carrier missort; no delivery estimate is present in the Shopify facts.
- **Flags:** REPLY OWED; STALLED (14+ days silent)

**Status.** The paid opening order is in transit after a carrier missort. The parcel is still moving, so no specific follow-up obligation is indicated.

**Next action.** Monitor the parcel through delivery, then confirm receipt through Faire.

**Path.** Making contact (13 Oct 2026) → Shipment (13 Oct 2026)

#### Nessa's Naturals Boutique

- **Stage:** Shipment
- **Type:** retail
- **Region:** Region not yet confirmed
- **Source:** Faire marketplace
- **Contacts:** Vanessa T.
- **First contact:** 28 Sep 2026
- **Last message:** 20 Oct 2026 (inbound)
- **Silent for:** 10 days — Roon owes them a reply
- **Messages exchanged:** 3
- **Shipment:** FedEx, despatched 29 Oct 2026 — in transit after missort. Paid Faire opening order remains in transit after a carrier missort; no delivery estimate is present in the Shopify facts.
- **Flags:** REPLY OWED

**Status.** The paid opening order is in transit after a carrier missort. The parcel is still moving, so no specific follow-up obligation is indicated.

**Next action.** Monitor the parcel through delivery, then confirm receipt through Faire.

#### eCosmetics

- **Stage:** Shipment
- **Type:** e-commerce
- **Region:** US Southeast · Pompano Beach, FL
- **Source:** Cosmoprof 2026
- **Contacts:** Michelle C.
- **First contact:** 29 Aug 2026
- **Last message:** 30 Oct 2026 (inbound)
- **Silent for:** 0 days — Roon owes them a reply
- **Messages exchanged:** 18
- **Shipment:** FedEx, despatched 30 Oct 2026 — in transit. The opening consignment assortment shipped Oct 30 and was picked up by the carrier; the retailer acknowledged the tracking information.

**Status.** The opening consignment assortment has shipped, tracking was shared, and the retailer confirmed it will monitor the parcel. The shipment is moving normally.

**Next action.** Monitor delivery, then confirm receipt and support the retailer as it prepares the listings.

**Path.** Making contact (29 Aug 2026) → Final placement (23 Sep 2026) → Shipment (30 Oct 2026)

### Closed won — 6 accounts

_Order delivered, or product live on the retailer's shelf or site._

#### Luxa Beauty & Cosmetics

- **Stage:** Closed won
- **Type:** retail
- **Region:** US West · Modesto, CA
- **Source:** Cosmoprof 2026
- **Contacts:** Bashar A.
- **First contact:** 15 Jul 2026
- **Last message:** 28 Jul 2026 (outbound)
- **Silent for:** 94 days — Roon owes them a reply
- **Messages exchanged:** 8
- **Shipment:** UPS, despatched 28 Jul 2026 — delivered, delivered 12 Aug 2026. Opening wholesale order was delivered after multiple carrier attempts; Aug 19 comped PDQ support displays remain unfulfilled with no tracking.
- **Flags:** REPLY OWED
- **Note:** Flagged regardless of the day thresholds — a specific obligation is outstanding (see status).

**Status.** Opening order placed, paid and shipped ahead of the retailer's store opening; delivery took four carrier attempts but landed Aug 12 and product is on shelf. The Aug 19 comped PDQ support displays still show no Shopify shipment.

**Next action.** Ship the overdue PDQ support displays, then open the reorder conversation off the back of the review.

**Path.** Making contact (15 Jul 2026) → Negotiation (22 Jul 2026) → Final placement (24 Jul 2026) → Shipment (28 Jul 2026) → Closed won (12 Aug 2026)

#### Eleganic

- **Stage:** Closed won
- **Type:** retail
- **Region:** US · St. Augustine, FL
- **Source:** Faire marketplace
- **Contacts:** Zeping W. (Owner)
- **First contact:** 4 Aug 2026
- **Last message:** 4 Aug 2026 (inbound)
- **Silent for:** 87 days — Roon owes them a reply
- **Messages exchanged:** 1
- **Shipment:** UPS, despatched 4 Aug 2026 — delivered, delivered 10 Aug 2026. Opening Faire wholesale order delivered after a brief carrier delay.

**Status.** Inbound wholesale order placed and paid through the Faire marketplace with no prior outreach, for a case of Discovery Sets. Shipped same-day and delivered Aug 10. The buyer trades as Eleganic, a boutique in St. Augustine's historic district that also sells skincare direct online and on Instagram; the first order shipped to a separate Florida address, so confirm which one a reorder should go to. Marketplace data shows beauty and wellness is roughly two-thirds of their wholesale buying, with bath and body their single largest category and an active interest in fragrance and aromatherapy — a close fit for the scented lineup rather than a one-off.

**Next action.** Open the reorder conversation directly rather than through the marketplace, and lead with the scented range plus a Bare tester — bath and body is half of what they stock and fragrance is a live category interest for them.

**Path.** Shipment (4 Aug 2026) → Closed won (10 Aug 2026)

#### The Green Jungle Beauty Shop

- **Stage:** Closed won
- **Type:** e-commerce
- **Region:** Canada · Toronto, ON
- **Source:** Faire marketplace
- **Contacts:** Julie D. (Buyer), Jana (Web and social)
- **First contact:** 14 Aug 2026
- **Last message:** 7 Sep 2026 (inbound)
- **Silent for:** 53 days — Roon owes them a reply
- **Messages exchanged:** 6
- **Shipment:** FedEx, despatched 20 Aug 2026 — delivered, delivered 24 Aug 2026. Shopify confirms the opening order delivered Aug 21 and the corrective parcel delivered Aug 24 after a carrier missort.

**Status.** The opening order was delivered on Aug 21, the corrective parcel was delivered on Aug 24 after the carrier missort, and Faire sent a later charge confirmation on Sep 7. The newest Shopify facts do not show a remaining unshipped corrective order for this account, so the prior forced follow-up appears discharged.

**Next action.** Confirm the missing-item issue is fully settled and line up the bilingual boxes requested for launch.

**Path.** Shipment (14 Aug 2026) → Closed won (21 Aug 2026)

#### Pro Beauty Center

- **Stage:** Closed won
- **Type:** retail
- **Region:** US West · Huntington Beach, CA
- **Source:** Cosmoprof 2026
- **Contacts:** Alexander K. (Owner), Michelle (Store)
- **First contact:** 15 Jul 2026
- **Last message:** 14 Sep 2026 (inbound)
- **Silent for:** 46 days — Roon owes them a reply
- **Messages exchanged:** 8
- **Shipment:** Hand-delivered, despatched 15 Aug 2026 — delivered in person, delivered 15 Aug 2026. PDQ counter display was received by store staff and placed at the front counter. The related will-call wholesale order remains unpaid.

**Status.** The PDQ display was delivered in person on Aug 15 and product is physically on shelf, but the store reports no customer pickup yet. Roon has replied about a possible tube swap, so the earlier in-person delivery obligation is discharged.

**Next action.** Wait for the store's answer on the tube swap, then close out the outstanding wholesale draft order so the placement is tied to a completed paid order.

**Path.** Making contact (15 Jul 2026) → Sending samples (4 Aug 2026) → Shipment (15 Aug 2026) → Closed won (15 Aug 2026)

#### Living with Ivey

- **Stage:** Closed won
- **Type:** e-commerce
- **Region:** US · West Palm Beach, FL
- **Source:** Pre-show referral
- **Contacts:** Ivey L., Rylee
- **First contact:** 6 May 2026
- **Last message:** 24 Sep 2026 (inbound)
- **Silent for:** 36 days — Roon owes them a reply
- **Messages exchanged:** 8
- **Shipment:** FedEx, despatched 24 Sep 2026 — delivered, delivered 28 Sep 2026. Paid Faire wholesale order delivered Sep 28 after an initial carrier missort.

**Status.** The dormant sample conversation converted into a paid Faire wholesale order on Sep 3, and the opening order was delivered Sep 28 after a carrier missort. Product is now in hand, so the account has moved from shipment to closed.

**Next action.** Follow up through Faire once the buyer has had a few days with the delivered opening order, and use that check-in to move the relationship off-marketplace if possible.

**Path.** Making contact (6 May 2026) → Sending samples (7 May 2026) → Sample review (12 May 2026) → Final placement (3 Sep 2026) → Shipment (3 Sep 2026) → Closed won (28 Sep 2026)

#### All For American

- **Stage:** Closed won
- **Type:** e-commerce
- **Region:** US
- **Source:** Cosmoprof 2026
- **Contacts:** Lauren V.
- **First contact:** 15 Jul 2026
- **Last message:** 13 Oct 2026 (outbound)
- **Silent for:** 17 days — Roon owes them a reply
- **Messages exchanged:** 6

**Status.** Roon is live on the retailer's storefront, and Josh has now given another brand a balanced operator reference about the platform. The relationship still appears settled and operating through Shopify Collective rather than an open negotiation.

**Next action.** Nothing outstanding. Watch sell-through and revisit the assortment once the v2 packaging and full-size format land.

**Path.** Making contact (15 Jul 2026) → Negotiation (27 Jul 2026) → Final placement (5 Aug 2026) → Closed won (5 Aug 2026)

### Maintenance — 2 accounts

_Reorder, sell-through and restock conversations._

#### Summer House

- **Stage:** Maintenance
- **Type:** retail
- **Region:** US West · Henderson, NV
- **Source:** Faire marketplace
- **Contacts:** Kari C.
- **First contact:** 1 Aug 2026
- **Last message:** 11 Sep 2026 (inbound)
- **Silent for:** 49 days — Roon owes them a reply
- **Messages exchanged:** 3
- **Shipment:** FedEx, despatched 24 Sep 2026 — delivered, delivered 25 Sep 2026. Sep 11 Faire reorder delivered Sep 25; the Aug 19 comped PDQ display remains unfulfilled with no tracking.
- **Flags:** REPLY OWED
- **Note:** Flagged regardless of the day thresholds — a specific obligation is outstanding (see status).

**Status.** Opening Faire order and Sep 11 reorder have both been delivered. The Aug 19 comped PDQ display is still unshipped, so Roon still owes that support shipment.

**Next action.** Ship the overdue PDQ display, then follow up with the buyer after the delivered reorder has had a few days on shelf.

**Path.** Shipment (1 Aug 2026) → Closed won (4 Aug 2026) → Maintenance (11 Sep 2026)

#### C.O. Bigelow Apothecaries

- **Stage:** Maintenance
- **Type:** retail
- **Region:** US · New York, NY
- **Source:** Faire marketplace
- **Contacts:** Carolina D.
- **First contact:** 13 Aug 2026
- **Last message:** 20 Oct 2026 (inbound)
- **Silent for:** 10 days — Roon owes them a reply
- **Messages exchanged:** 3
- **Shipment:** FedEx, despatched 29 Oct 2026 — in transit after missort. Paid Faire reorder remains in transit after a carrier missort; no delivery estimate is present in the Shopify facts.

**Status.** The retailer's paid Faire reorder is in transit after a carrier missort. The parcel is still moving, so no specific follow-up obligation is indicated.

**Next action.** Monitor the reorder through delivery, then follow up on sell-through and restock timing.

**Path.** Shipment (13 Aug 2026) → Closed won (19 Aug 2026) → Maintenance (20 Oct 2026)

### Dormant — 13 accounts

_Quiet 45+ days, or an explicit 'no' or 'not now'. Never deleted, only demoted, and not counted as work owed._

#### KeHE Distributors

- **Stage:** Making contact
- **Type:** distributor
- **Region:** US National
- **Source:** Pre-show
- **Contacts:** Elizabeth F.
- **First contact:** 10 May 2026
- **Last message:** 18 May 2026 (inbound)
- **Silent for:** 165 days — Roon owes them a reply
- **Messages exchanged:** 6
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** National natural-channel distributor; introductory call was scheduled in late May and the thread has been quiet since. No terms discussed.

**Next action.** Re-open the conversation with a post-Cosmoprof update.

#### Old Orcutt Beauty

- **Stage:** Sample review
- **Type:** retail
- **Region:** US West · Orcutt, CA
- **Source:** Cosmoprof 2026
- **Contacts:** Jenna
- **First contact:** 15 Jul 2026
- **Last message:** 28 Jul 2026 (outbound)
- **Silent for:** 94 days — Roon owes them a reply
- **Messages exchanged:** 1
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** Independent beauty boutique; buyer met at the show and has a Discovery Set. Follow-up sent requesting impressions, with no further correspondence visible for more than 45 days.

**Next action.** Move to dormant unless fresh buyer feedback arrives.

**Path.** Making contact (15 Jul 2026) → Sample review (28 Jul 2026)

#### JL Buchanan (JLB)

- **Stage:** Making contact
- **Type:** unconfirmed role
- **Region:** US Midwest · Minneapolis, MN
- **Source:** Cosmoprof 2026
- **Contacts:** Dana B., Kim
- **First contact:** 15 Jul 2026
- **Last message:** 28 Jul 2026 (inbound)
- **Silent for:** 94 days — Roon owes them a reply
- **Messages exchanged:** 1
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** Sales-rep group met at Cosmoprof whose role was carried as unconfirmed while it was assessed. Reviewed and set aside: a vendor pitching representation services rather than a buyer. Demoted rather than deleted.

**Next action.** None. Revisit if Roon decides to buy rep-group representation.

#### Thirteen Lune

- **Stage:** Sample review
- **Type:** e-commerce
- **Region:** US
- **Source:** Cosmoprof 2026
- **Contacts:** Janelle F.
- **First contact:** 15 Jul 2026
- **Last message:** 29 Jul 2026 (outbound)
- **Silent for:** 93 days — Roon owes them a reply
- **Messages exchanged:** 1
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** Buyer met at the show and took a Discovery Set. Follow-up sent asking whether it reached the review team, with no further correspondence visible for 45 days.

**Next action.** Move to dormant unless the buyer re-engages.

**Path.** Making contact (15 Jul 2026) → Sample review (29 Jul 2026)

#### Montage Laguna Beach

- **Stage:** Making contact
- **Type:** hotel / spa
- **Region:** US West · Laguna Beach, CA
- **Source:** Pre-show referral
- **Contacts:** Mia D.
- **First contact:** 21 Jul 2026
- **Last message:** 29 Jul 2026 (outbound)
- **Silent for:** 93 days — Roon owes them a reply
- **Messages exchanged:** 2
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** Warm introduction passed along by the Pendry contact. Two outreach notes offered to drop a trial set with the retail team, with no reply visible for 45 days.

**Next action.** Move to dormant unless the hotel-spa team replies or the relationship resumes offline.

#### Healf

- **Stage:** Making contact
- **Type:** e-commerce
- **Region:** UK
- **Source:** Cosmoprof 2026
- **Contacts:** Raquel
- **First contact:** 15 Jul 2026
- **Last message:** 29 Jul 2026 (outbound)
- **Silent for:** 93 days — Roon owes them a reply
- **Messages exchanged:** 4
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** Buyer gave candid feedback that the retailer's onboarding requirements are ahead of where the brand is today. Relationship kept warm, but no reply is visible for 45 days.

**Next action.** Move to dormant until scale supports reopening the channel.

#### Von Maur

- **Stage:** Sample review
- **Type:** department store
- **Region:** US Midwest
- **Source:** Cosmoprof 2026
- **Contacts:** Alyssa S., Jenny E.
- **First contact:** 15 Jul 2026
- **Last message:** 3 Aug 2026 (outbound)
- **Silent for:** 88 days — waiting on them
- **Messages exchanged:** 4
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** Buyers confirmed genuine interest but raised concerns about the current product format and asked to revisit in Q2 2027. Roon has since replied with an earlier timeline: the full size enters production this autumn. Held dormant until the buyer moves off the deferral.

**Next action.** Await their read on the earlier full-size timing; re-approach when first units are in hand.

**Path.** Making contact (15 Jul 2026) → Sample review (30 Jul 2026)

#### Brand Uncover / ROI Leaders

- **Stage:** Making contact
- **Type:** unconfirmed role
- **Region:** US
- **Source:** Cosmoprof 2026
- **Contacts:** Erin K., Gina
- **First contact:** 15 Jul 2026
- **Last message:** 10 Aug 2026 (inbound)
- **Silent for:** 81 days — Roon owes them a reply
- **Messages exchanged:** 3
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** Two-person group met at the show who said they had buyers interested in the brand. Three approaches were made over three weeks. Reviewed and set aside: they are selling brand and sales-support services to Roon, not placing product into doors. Demoted rather than deleted.

**Next action.** None. The repeated approaches were a sales cadence, not buyer interest.

#### Mangrove Performance Group

- **Stage:** Making contact
- **Type:** unconfirmed role
- **Region:** Region not yet confirmed
- **Source:** Cosmoprof 2026
- **Contacts:** Matt U.
- **First contact:** 24 Aug 2026
- **Last message:** 24 Aug 2026 (inbound)
- **Silent for:** 67 days — Roon owes them a reply
- **Messages exchanged:** 1
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** Follow-up from the founder's company address and a resend from his personal address both frame Mangrove as a growth-diagnostic and scaling-services pitch to Roon, not a group placing product into retail doors. This should be treated like the other service vendors on the board and demoted rather than advanced as a live wholesale account.

**Next action.** None. Revisit only if Roon decides it wants outside growth or sales-support services.

#### Hunter Amenities

- **Stage:** Making contact
- **Type:** manufacturer
- **Region:** North America
- **Source:** Cosmoprof 2026
- **Contacts:** Anna-Maria A.
- **First contact:** 15 Jul 2026
- **Last message:** 24 Aug 2026 (inbound)
- **Silent for:** 67 days — waiting on them
- **Messages exchanged:** 3
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** Hunter clarified on Aug 24 that it is a contract manufacturer and licensed-amenities operator, not a distributor or spa-retail placement partner. This is a vendor relationship rather than a wholesale account, so the card should be demoted.

**Next action.** None. Revisit only if Roon wants manufacturing support or licensed hotel-amenity production.

#### Doba

- **Stage:** Making contact
- **Type:** distributor
- **Region:** US · Utah
- **Source:** Cosmoprof 2026
- **Contacts:** Ryan B. (Supplier Partnerships)
- **First contact:** 4 Aug 2026
- **Last message:** 28 Aug 2026 (inbound)
- **Silent for:** 63 days — Roon owes them a reply
- **Messages exchanged:** 2
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** The dropship network followed up again with a final sales nudge. This reads as a channel-services pitch to Roon rather than a wholesale buyer account, so keep it demoted.

**Next action.** None. Revisit only if Roon later wants an additional dropship distribution channel.

#### AMP Beauty LA

- **Stage:** Making contact
- **Type:** unconfirmed role
- **Region:** US
- **Source:** Inbound marketplace/application outreach
- **Contacts:** none recorded
- **First contact:** 25 Sep 2026
- **Last message:** 4 Oct 2026 (inbound)
- **Silent for:** 26 days — Roon owes them a reply
- **Messages exchanged:** 2
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** AMP's latest message frames the opportunity as a paid retail-operations service rather than a direct wholesale buyer. Keep demoted as unconfirmed unless a true buying or placement partner role is verified.

**Next action.** None for the wholesale board. Revisit only if AMP proves it is placing Roon into retail as a buyer or retailer-facing partner rather than selling services to Roon.

#### Stellar Beauty Co.

- **Stage:** Making contact
- **Type:** unconfirmed role
- **Region:** Region not yet confirmed
- **Source:** Cosmoprof 2026
- **Contacts:** Russell D., Mallory
- **First contact:** 29 Sep 2026
- **Last message:** 23 Oct 2026 (inbound)
- **Silent for:** 7 days — waiting on them
- **Messages exchanged:** 11
- **Flags:** DORMANT (quiet 45+ days, or an explicit no)

**Status.** The requested scent brief has arrived, confirming that the active work is custom development alongside investor review rather than a finished-goods wholesale buying path.

**Next action.** Keep this off the active wholesale pipeline unless Stellar later confirms it intends to place finished Roon products into retail.

## Reading this

- **Silent for** counts days since the last real message in either direction. Out-of-office auto-replies and marketing blasts are excluded and never reset it.
- **Reply owed** means the last inbound has gone 2+ days unanswered, or Roon's last outbound has gone 7+ days unanswered, or a specific promise is outstanding.
- **Stages never move backward.** An account's stage is the furthest one the evidence supports.
- Buyer email addresses, phone numbers, order values, margins and email quotes are deliberately absent. Contact names are first name plus last initial.
- Replies Roon sends inside the Faire marketplace portal do not reach email, so for marketplace-only accounts this board cannot see Roon's side of the conversation. Absence of a reply here is not proof none was sent.